Time. Money. Touch.

Time. Money. Touch.

While working at JosDeVries The Retail Company, I created the concept and art direction for the book Time. Money. Touch., developed for EuroShop, the international retail trade fair in Düsseldorf. The book explores the future of retail design and the principles behind future-proof retail concepts.

Scope

Retail Strategy

Retail Strategy

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Project

Time. Money. Touch.

Time. Money. Touch.

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Duration

2 months

2 months

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Credit

Concept, Art Direction

Concept, Art Direction

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Challenge & Strategy


Good strategy deserves a creative design boost.

Good strategy deserves a creative design boost.

The colourful rainbow arch, symbolising a positive vision and a gateway to a better future, is the core of this concept. The four colours of the arch are also the basis of the book structure. The design of the book is based on the trends of the postpandemic world, when insecurity and the darkness of the reality sent the human mind to the dream world of bold typography, diversity and bright colours. This book has triggered the design of the booth and created a burst of colour on the fair.

The colourful rainbow arch, symbolising a positive vision and a gateway to a better future, is the core of this concept. The four colours of the arch are also the basis of the book structure. The design of the book is based on the trends of the postpandemic world, when insecurity and the darkness of the reality sent the human mind to the dream world of bold typography, diversity and bright colours. This book has triggered the design of the booth and created a burst of colour on the fair.

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