The challenge was to transform complex information into a publication in magazine style. Communicating ESG performance often becomes abstract, fragmented, and difficult to engage with. Lipton needed an ESG report that could balance credibility and clarity, while remaining accessible, transparent, and aligned with the brand’s values of warmth, optimism, empathy and natural connection. Also the objective was that report exists both in digital and in printed version.

Edition of Environmental Sustainability Report captures the progress made over the past year, uplifting livelihoods, accelerating climate action, and serving healthier, tastier teas. All part of our mission to unlock the true value of tea. Take a moment to dive in and discover where the brand stands for, and where Lipton is headed.

My role: Led the projects from client meetings and strategic discovery through research, concept development, and production supervision.